Hidden Gems
Brand Identity, Package Design
Concept design for kids' healthy fruit snack gummies
Concept
For the most part, as soon as kids are old enough to understand that fruits and veggies are good for them, they tend to rebel and throw a fit whenever their parents try to get a few servings of the "healthy stuff" in their system. The concept behind Hidden Gems is that the nutritious ingredients are disguised — hidden — within a fun gummy unit that kids adore. Flavor names are based off real gemstones that correspond to the gummy color inside the designated package.
